CASE STUDY
FLOWERHEaD FaRM
WHAT WE DID
Website Design • Custom Marketing Strategy
The Challenge
Flowerhead Farm came to us as a newer cut flower business in Otsego County, New York. Their vision was to become a trusted local source for fresh-cut flowers through CSA, pop-ups, and partnerships. Being in its early stages and full of potential, we wanted to help them ground their marketing in purpose to increase clarity, consistency, and connection as the farm grew.
The Solution
Without an existing website, we knew developing a simple yet informative single-page website was the right call for Flowerhead Farm. Their new digital home, paired with a custom marketing plan to map the road forward, gave them a stable footing as they honed in on the vision of their business and continued expanding in their local area.
Everyone I interacted with on the TLD team was lovely, helpful, knowledgeable and communicative. I really appreciate the guidance and expertise as a new farmer and business owner. I now have the tools and a very helpful, descriptive plan to improve my online presence and hopefully grow the customer base!
-KATHLEEN JONES, FLOWERHEAD FARM
WEBSITE DESIGN
This new business needed a digital home that was informative and inviting.
Using Squarespace, we designed a simple, beautiful, one-page website with their existing branding. We highlighted their offerings, gave a little background to build a personal connection, and drew people to stop by their farm stand to purchase fresh flowers using high-quality images.
Please note that live websites may have had changes made by outside parties.
MaRKETING STRaTEGY
By selecting a custom marketing plan, we helped Flowerhead Farm determine the essential next steps to grow their business.
By outlining their overall business goals, we were able to identify the necessary steps forward on all of their marketing channels, including social media, asset development, SEO (search engine optimization), and more.