LOCAL FOOD MARKETING ACADEMY
Grow Your Marketing Skills
Learn the Essentials of Marketing Your Farm or Food Business
Marketing your farm or food business doesn’t have to feel overwhelming. This course gives you the tools, templates, and guidance you need to reach more customers, increase sales, and build a stronger local brand — on your schedule.
ON THE SYLLABUS
Food Marketing 101
Our easy-to-follow, pre-recorded course covers everything from branding and social media to email marketing, local SEO, and beyond. Here’s a preview of all of the marketing topics we cover in the Local Food Marketing Academy:
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Together, we’ll walk through the steps of creating a cohesive brand.
First, you’ll learn how to identify your niche and audience so you can develop your brand identity and hone your brand writing skills.
Includes a Brand Guide Workbook.
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We’ll take you through the basics of developing a marketing plan, and help you figure out your marketing channels so you can efficiently and effectively talk to your target audience.
Includes a Marketing Plan Workbook and a Marketing Content Plan template.
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Stumped by algorithms? We’ll take it back to the basics, so you can determine your social platforms, brainstorm content, find an ideal posting schedule, and make connections with your community.
Includes access to our Social Media Toolkit and two social media templates that you can customize for your feed.
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We’ll cover the basics of email marketing, and how you can use it to strengthen connections with customers. From building your list to basic automations, get ready to boost your email confidence and grow your business.
Includes an Email Marketing Workbook, and access to three Mailchimp email templates you can customize to your brand.
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Learn how to optimize your website and boost local SEO so your site shows up in search results. We’ll cover optimizing your Google Business profile, basics of keyword research, and website best practices.
Includes a Local SEO Workbook to guide your efforts and get results.
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We’ll cover options for in-person marketing and other offline strategies that align with your target audience. You’ll learn about design tips for print marketing materials, when to utilize print ads and sponsorships, and so much more!
Want help in one strategic area? Individual subject downloads are just $49!
As experts in small food business marketing, we know the common struggles of managing social media for a cafe or setting up a CSA newsletter for your farm.
In fact, 100% of our partners say they would recommend us to another local food business! While we love to take on the lift of setting up or managing your marketing needs, these courses will put you confidently in the captain’s chair.
Here’s How We Help You Grow
Marketing your farm or food business doesn’t have to be overwhelming. Our easy-to-follow, pre-recorded course covers everything from branding and social media to email marketing, local SEO, and beyond.
Access to the complete Local Food Market Academy, and includes one hour-long consulting session with Taste the Local Difference staff.
Watch Chapter 1
Watch Chapter 1 of the Local Food Marketing Academy for a preview of everything you’ll learn.
Lift Your Local Food Economy with Digital Marketing Support
Organizations can license the academy for business owners, making it a great way to provide affordable marketing support to the entrepreneurs you work with.
ONLINE COURSE BULK PRICING
15-50 ACADEMY SEATS
15% discount
Course
$322/each
Course + Consulting
$449/each
51+ ACADEMY SEATS
25% discount
Course
$284/each
Course + Consulting
$397/each
