MARKETING & FOOD BUSINESS RESOURCES
Expand Your Marketing Skills
Marketing Reads
Find easy-to-digest blog posts about all sorts of marketing topics, from email marketing to copywriting to social media!
Marketing your farm doesn't have to mean creating content from scratch. Discover how simple moments like planting, harvesting, feeding livestock, and preparing for market can become authentic marketing content that builds trust, tells your story, and keeps customers engaged.
Not sure where to begin with marketing your food business? We’ll cover the basics so you can get started with a strong marketing foundation!
Your average customer is connected to a smartphone - and it’s time to make use of it! Explore the basics of SMS marketing and some tips to get started!
Downloadables
Explore our library of free downloads about all things marketing, including checklists, glossaries, and exclusive tips.
There are plenty of reasons to turn from social media marketing and redirect efforts into other avenues. Thrive without social media by focusing on what matters most: authentic relationships, strong branding, and reliable communication.
The holiday sales season goes by quickly, so it’s important to use all of the tools available to maximize sales. Download this free guide to learn about two basic email automations that you can set up today to quickly start boosting sales online.
Webinars
Prefer to learn by listening? Sign up for our upcoming marketing webinars, and explore past sessions.
Join Taste the Local Difference CEO Tricia Phelps and Packaging Designer Lisa Wallace for a discussion about making your product stand out in the wholesale market with professional branding and packaging.
In this webinar, we'll look at how your organization can work with us to provide marketing support for small farms and food businesses in your region. We'll discuss unique ideas like marketing cohorts, course offerings, consultations, marketing plans, and more.
Join Erika Tebbens, our Director of Impact, and Stephen Ussery, Founder and Lead Consultant of Stewards Unlimited, to discuss what the Value Added Producer Grant is, how it can support your growth, and how to increase your chances of being awarded. This webinar is particularly applicable for farmers and ranchers who are hoping to expand their businesses with value-added products.
Podcasts & Presentations
Listen in on conference presentations and podcasts with our collaborators in the food system.
We joined the Whisked podcast to talk about what strong marketing actually looks like for shared kitchens and the food businesses inside them, including why storytelling is not just a branding exercise but the foundation that everything else, from your website copy to your member communications, is built on.
A media kit is one of those things farmers think they don’t need…until the moment they really do.
In this episode, learn about what a media kit actually is, and how it can quietly open doors to opportunities you didn’t even know you were eligible for.
Join Erika on the My Digital Farmer podcast to discuss the power of collaborations—one of the smartest and most underused marketing strategies for farmers!
LFM Academy Download Shop
Explore marketing workbooks and templates available to purchase in our Local Food Marketing Academy shop!
Local search engine optimization (SEO) is essential for farms and local food businesses to connect with nearby customers. Whether you're a family-run farm, a farmers market vendor, or a local food brand, optimizing your online presence ensures that customers in your area can find and support your business.
In this 8-page workbook, we’ll cover:
What local SEO is, and why it’s important
Key steps to mastering SEO
Optimizing your Google Business Profile
Optimizing your website using keyword research
Implementing title tags and meta descriptions
Leveraging online directories
Tracking SEO success
After completing this workbook, you’ll know how to optimize your web presence for search engines so new and existing customers can easily find you online!
If you want a more in-depth lesson on local SEO, optimizing your website, and so much more, check out our Local Food Marketing Academy course!
Email marketing is an essential tool for building customer loyalty. This workbook is ideal for a business just getting started with email marketing and those who are ready to level up their email marketing efforts.
In this 11-page workbook, we’ll cover:
Defining your email marketing goals
Building an email audience
Creating an email schedule
Brainstorming email content
Creating visually-engaging emails
Setting up email automations
Using data to improve your emails
Email marketing best practices
After completing this workbook, you’ll have a tangible email marketing plan to keep you focused on achieving your goals and strengthening customer relationships.
If you want a more in-depth lesson on email marketing and so much more, check out our Local Food Marketing Academy course!
Unlock the full potential of your farm or food business on social media with our comprehensive toolkit. This resource is designed to empower farms and food entrepreneurs to craft an engaging and successful online presence.
This 23-page download includes:
Expert recommendations on social media
Phone photography tips
Valuable resources
This toolkit will take your social media game to a whole new level!
If you want a more in-depth lesson on optimizing your social media and so much more, check out our Local Food Marketing Academy course!