How to Use AI & Management Tools to Simplify Cross-Posting
Managing your marketing as a food or farm business can feel like a full-time job – on top of your actual full-time job. Blog posts, Instagram captions, newsletters, Facebook updates... It's a lot. At Taste the Local Difference, we support purpose-driven entrepreneurs with real systems that make content creation easier, more achievable, and more aligned.
And yes,sometimes that includes smart tools like AI.
But let’s be clear: we don’t rely on AI to do our jobs. Our marketing is people-first. Still, when our internal team needs an extra boost, we’ll occasionally use tools like ChatGPT to help repurpose content we already wrote – like turning a blog post into a few Instagram captions or adapting a newsletter intro for a social post.
Used sparingly and strategically, tools like these help us stay consistent across platforms without losing sight of our values.
Watch this free webinar to learn more about how to use AI to grow your business.
Start With a Blog Post - Then Make it Work Everywhere
Let’s say you wrote a blog post about your CSA shares or a behind-the-scenes look at syrup season. Instead of reinventing the wheel for every platform, you can adapt that post into:
A caption or two for Instagram
A longer-form post for Facebook
A short teaser for your newsletter
That’s cross-posting, and it’s one of the easiest ways to stay visible and build connections without burning out.
When AI Becomes a Support Tool
There are moments when your team is short on time and you need to get content scheduled. That’s a great time to try out a tool like ChatGPT to:
Rewrite a blog intro into a caption
Adjust the tone for a new audience (like first-time customers)
Suggest a headline or CTA variation
Develop a few draft caption options to choose from
These tools should never replace your strategy or your voice - they just help extend it and make it more efficient
Content Brainstorming Made Easier
AI can also be helpful when you need help expanding on an idea.
Maybe you’ve already written a blog post or social caption that you’re proud of, and you want to explore more ways to tell that story. That’s when tools like ChatGPT can help you build a content web. For example:
Share the topic you want to highlight and the piece of content you've already written.
Then, prompt the tool to suggest related post ideas, angles, or questions to explore further.
You might end up with a series of Reels ideas, seasonal newsletter themes, or adjacent blog topics to help establish better SEO authority.
It’s not about outsourcing your creativity – it’s about giving it a boost. These tools can spark new directions and help you get unstuck, especially when you need a fresh lens.
Learn how to choose content for all of your different social media channels!
Our Favorite Tools for Streamlining Cross-Posting
These are some of the tools we recommend for clients and use ourselves:
Meta Business Suite
To schedule Instagram and Facebook
Later or Buffer
For visual content planning
Mailchimp
For newsletters
ChatGPT
For internal brainstorming and content tweaks
Together, these tools help simplify your process and amplify your content across platforms.
Need Help With Cross-Posting or Content Strategy?
Whether you want someone to help you build a repeatable process, create custom social content, or make your blog work harder, we’re here.
Get in touch and let’s create a system that works for you.