Busy farmers and food entrepreneurs are often found pulling fresh granola from the oven, plating salads, or loading arugula into a bubbler. What often escapes the day-to-day job description is the keyword research, the email campaigns, the post planning. But a business can’t survive in the highly competitive food industry without some level of marketing: here’s where DIY marketing is the solution.
Who should consider becoming their own marketing agency?
Not all businesses thrive in a DIY setting when it comes to the nitty-gritty of marketing their products. Agencies like Taste the Local Difference are there when logos and websites feel like way too much! But there are entrepreneurs who are in the perfect position to give it a go on their own. These include:
Businesses starting from scratch
Starting a business and need to do your own marketing with your one-person team? DIY is your solution.
Businesses that need to rely on dual roles
Is your goatherd also posting to Instagram and writing email newsletters? When a small team needs to do many things, marketing tasks become a shared responsibility.
Businesses that are ready to scale
Ready to sell more and still work as a solopreneur? Marketing can take your business to the next level, but you may need to start with DIY.
Here to provide you with the tools: the Local Food Marketing Academy
A huge aspect “do-it-yourself” involves some researching, question asking, and learning. Our Local Food Marketing Academy is designed to train business owners and employees on the main elements for successful food marketing. Coming from a team of food system professionals who now work with farmers, specialty product makers, and more every day, this course is tailored for businesses in the local food economy.
The Local Food Marketing Academy works because it’s on-demand, online, and available when your busy schedule allows it. With easy-to-watch, conversational videos and in-depth worksheet resources, lessons can be completed across a span of days or in one sit-down session.
How does the Local Food Marketing Academy work?
There are six main sections, from brand-building to marketing plans and even offline strategies. With each, we emphasize starting small and growing more advanced with success. You’ll watch a short video to explain the concepts, and then sit down with a resource to apply your learnings to your own business.
Beyond the course itself, entrepreneurs can invest in a consulting package when signing up for personalized advice for their unique needs, or enroll in a cohort and learn from their peers while taking the course.
How can I learn more?
Start by watching the first Chapter of the course, available here, or watch our most recent information session.
Ready to sign up?
We’re so happy you found us! Let’s get you started as your own DIY Marketing Pro!