WEBINARS
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October 28 | 1 pm EST
Getting Started with Online Ordering
You don't need a massive product selection to start your online shop, and even if you do, it doesn't have to be a massive undertaking. Let's start from the beginning. We'll give you insight into:
Selecting a platform that fits your business
Shipping considerations
How to make your store look (and function) great
Real examples of farms and food businesses we've supported
Upcoming Local Food Marketing Webinars
Local Food Marketing Academy Info Session
October 21, 12pm EST
Missed a Session?
How to Improve Your Website (Without Starting Over)
If you feel (or know) your website needs an update, but you're overwhelmed by the thought of a do-over, don't despair!!! You don't have to start from scratch; there are a few simple steps you can take that will make a huge difference for your website.
Google Analytics & Meta Basics
You don't need a degree in marketing to gain a basic understanding of how to draft and improve your strategy. TLD is joined by GrownBy to discuss campaign best practices, basic analytics, and more!
Marketing & Packaging Wholesale Essentials
Join Taste the Local Difference CEO Tricia Phelps and Packaging Designer Lisa Wallace for a discussion about making your product stand out in the wholesale market with professional branding and packaging.
Direct Impact Fundraising: How to Ignite Your Donor Base
In this webinar, we'll look at how your organization can work with us to provide marketing support for small farms and food businesses in your region. We'll discuss unique ideas like marketing cohorts, course offerings, consultations, marketing plans, and more.
Understanding & Applying for the Value Added Producer Grant | Stewards Unlimited x TLD
Join Erika Tebbens, our Director of Impact, and Stephen Ussery, Founder and Lead Consultant of Stewards Unlimited, to discuss what the Value Added Producer Grant is, how it can support your growth, and how to increase your chances of being awarded. This webinar is particularly applicable for farmers and ranchers who are hoping to expand their businesses with value-added products.
SEO Basics for Farms: Where to Begin
This beginner-friendly webinar breaks down the basics of SEO in simple, approachable terms. We’ll introduce foundational concepts like keywords, header titles, alt text, and local discoverability.
How to Market Your Business Without Social Media
Can you grow your business without social media? Absolutely! Uncover alternative marketing strategies that can build brand awareness and connect with customers without relying on social platforms.
Essentials for an Effective Holiday Season
The holiday season is one of the biggest revenue opportunities of the year for farms and food businesses, but only if you’re prepared. In this webinar, we’ll guide you through the essentials of an effective Q4 marketing strategy, from ecommerce readiness to campaign planning, content creation, and collaborations. Walk away with a clear action plan tailored to your business goals.
Agritourism: Insights & How-Tos
With special guest Garrett Ziegler from MSU-Extension, we'll explore important zoning issues and best practices to consider for Agritourism activities. In addition, we'll cover some successful examples of common on-farm activities and how to start small this year!