WEBINARS
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May 6 | 1 pm EST
Google Analytics & Meta Basics | Taste the Local Difference x GrownBy
You don't need a degree in marketing to gain a basic understanding of how to draft and improve your strategy. Join TLD's Marketing Director, Kelly Riegler, and Eric Sanneurd of GrownBy for this informative webinar, where we'll discuss:
Marketing Campaign Best Practices, including how to incorporate Ads
Tracking and measuring ROI of these campaigns -
Paid and organic traffic analytics -
Brand presence and identifying impactful calls to action
Upcoming Local Food Marketing Webinars
How to Improve Your Farm Website Without Starting Over
July, Date TBD
Getting Started with Online Ordering
October, Date TBD
Missed a Session?
Marketing & Packaging Wholesale Essentials
Join Taste the Local Difference CEO Tricia Phelps and Packaging Designer Lisa Wallace for a discussion about making your product stand out in the wholesale market with professional branding and packaging.
Direct Impact Fundraising: How to Ignite Your Donor Base
In this webinar, we'll look at how your organization can work with us to provide marketing support for small farms and food businesses in your region. We'll discuss unique ideas like marketing cohorts, course offerings, consultations, marketing plans, and more.
Understanding & Applying for the Value Added Producer Grant | Stewards Unlimited x TLD
Join Erika Tebbens, our Director of Impact, and Stephen Ussery, Founder and Lead Consultant of Stewards Unlimited, to discuss what the Value Added Producer Grant is, how it can support your growth, and how to increase your chances of being awarded. This webinar is particularly applicable for farmers and ranchers who are hoping to expand their businesses with value-added products.
SEO Basics for Farms: Where to Begin
This beginner-friendly webinar breaks down the basics of SEO in simple, approachable terms. We’ll introduce foundational concepts like keywords, header titles, alt text, and local discoverability.
How to Market Your Business Without Social Media
Can you grow your business without social media? Absolutely! Uncover alternative marketing strategies that can build brand awareness and connect with customers without relying on social platforms.
Essentials for an Effective Holiday Season
The holiday season is one of the biggest revenue opportunities of the year for farms and food businesses, but only if you’re prepared. In this webinar, we’ll guide you through the essentials of an effective Q4 marketing strategy, from ecommerce readiness to campaign planning, content creation, and collaborations. Walk away with a clear action plan tailored to your business goals.
Agritourism: Insights & How-Tos
With special guest Garrett Ziegler from MSU-Extension, we'll explore important zoning issues and best practices to consider for Agritourism activities. In addition, we'll cover some successful examples of common on-farm activities and how to start small this year!